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APPLE SEARCH ADS

Benchmarks Dashboard 2020-2021

Find out the most up-to-date performance benchmarks to fine-tune your Apple Search Ads strategy.

Unlock the TTR, CR, CPT, and CPA averages for 60 countries and 26 categories. Our interactive dashboard is updated in real-time to provide you with the latest benchmarks in the industry.

Our Data Coverage

964.2 M

impressions

75.3 M

taps

45.7 M

downloads

Apple Search Ads Benchmarks Dashboard has been designed for you to compare your campaign performance against the most successful players in the industry. 

With 1500+ clients and over $250M yearly spending, we, as SearchAds.com, aim to help all app marketers make better decisions with the most accurate benchmark data available.

What’s inside the dashboard?

  • Category Benchmarks for:
    • Tap Through Rate (TTR)
    • Conversion Rate (CR)
    • Cost per Tap (CPT)
    • Cost per Acquisition (CPA)
  • Country & time window filters
  • Overall industry averages

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